2023 Toyota Prius

Pros

• Proves the Prius doesn't need to be ugly to be efficient
• Easy-to-use multimedia interface
• Sturdy acceleration for highway merges and passing maneuvers
• Driver aids are well calibrated and intuitive

Cons

• Much smaller cargo area and rear opening
• Backseat headroom is at a premium
• Gauge cluster blocked by the steering wheel and hard to see
• Noisy when the gas engine kicks on

What's new

• Redesigned for 2023 with stylish new look
• Considerably quicker than previous Prius models
• Toyota estimates it gets up to 57 mpg combined
• 2023 model kicks off the fifth Prius generation

Toyota Prius models

The 2023 Toyota Prius hatchback comes in three trim level options: LE, XLE and Limited. Each has a hybrid system that combines a 2.0-liter engine and electric motors to produce a total of 194 horsepower. Front-wheel drive is standard, and all-wheel drive (AWD) is optional for all three trims. With AWD, power increases slightly to 196 hp. Feature highlights for each trim include:

LE

• Starts off the Prius lineup with:
• 17-inch alloy wheels
• LED headlights
• Folding 60/40-split rear seats
• 8-inch center touchscreen
• Apple CarPlay and Android Auto smartphone integration (both with wireless connectivity)
• Six USB-C charging ports
• Six-speaker sound system
• Connected services, including Wi-Fi hotspot (subscription-based)

The LE also comes with a bundle of advanced driver aids (Toyota Safety Sense 3.0) that includes:

• Forward collision warning with automatic braking (warns you of an impending collision and applies the brakes in certain scenarios)
• Adaptive cruise control (adjusts speed to maintain a constant distance between the vehicle and the car in front)
• Lane keeping assistance (steers the vehicle back into its lane if it begins to drift over the lane marker)
• Blind-spot warning with rear cross-traffic alert (alerts if a vehicle is in your blind spot during a lane change or while reversing)
• Automatic high-beam headlights

XLE

Adds to the LE with:

• 19-inch wheels
• Keyless entry and start
• Rear seat cupholders
• Heated front seats
• Synthetic leather upholstery (Toyota's SofTex)
• Power-adjustable driver's seat
• Wireless smartphone charging pad
• Rain-sensing wipers
• Front and rear parking sensors with low-speed automatic braking

Optional features for the XLE include:

• 12.3-inch touchscreen
• Panoramic glass roof
• Smartphone key capability (allows you to use your smartphone as a key to enter and drive the vehicle)

Limited

This top Prius trim has the XLE's optional features noted above as standard. Toyota also adds:

• Power liftgate
• Heated steering wheel
• Ventilated front seats
• Driver's seat memory settings
• Eight-speaker JBL sound system

The Limited can further be optioned with:

• Heated rear seats
• Automated parking system
• Digital rearview mirror function (allows you to see out the back even with a fully loaded cargo area)
• Surround-view camera system (gives you a top-down view of the Prius and its surroundings for tight parking situations)

Price

MSRP range: $27,450 - $35,865​  Price range reflect Base MSRP for various trim level, not including tax, option or fee.